Jorild.se
Modern bilingual website for a Swedish osteopathy clinic
Overview
Designed and developed a modern, high-performance bilingual website for Jorild Osteopati, an osteopathy clinic in Sweden. The result is a conversion-focused, SEO-friendly platform delivering a seamless experience on both desktop and mobile, coupled with a new Google Business Profile. Integrated with Kaddio online booking.
i18n Implementation
Full Swedish/English bilingual support with geolocation-based language detection and a manual language switcher. Content is structured for both languages from the ground up, ensuring natural translations rather than machine-generated output.
- Geolocation-based automatic language detection
- Manual language switch with persistent preference
- Fully localized content, metadata, and structured data
SEO & Google Business Profile
Achieved a 100/100 Lighthouse SEO score with structured data for improved search visibility, optimized meta tags for both languages, and a new Google Business Profile connecting the clinic to local search results.
Facebook & LinkedIn Management
Implemented strategic social media management with regular professional posts to relevant groups. Used Cloudflare bulk redirect lists to create trackable links for GA4, enabling effective marketing at no cost.
- Regular posting in professional Facebook and LinkedIn groups
- Trackable links using Cloudflare bulk redirect lists for GA4 tracking
- Strategic content targeting local and industry-specific audiences
- Free marketing that generated patient inquiries and bookings
- Properly attributed Unsplash photos for professional content, no random AI images
Performance & Accessibility
WCAG 2.1 AA accessible with Core Web Vitals optimization throughout. Edge-optimized middleware, automatic image and font optimization, code splitting, and lazy loading ensure fast load times on all devices.
- WCAG 2.1 AA compliance
- Core Web Vitals optimized
- Edge-optimized middleware for fast TTFB
- Automatic image optimization and lazy loading